Empowers Publishers and Mobile App Developers To Tap New Revenue
LOS ANGELES--(BUSINESS WIRE)--
Rubicon Project (NYSE: RUBI), a global technology provider leading the
automation of advertising, today launched its Seller Cloud Self-Serve
platform, empowering publishers and mobile app developers to create and
manage 1:1 buying relationships through a simple user interface (UI).
With Self-Serve, sellers can sell their inventory and audiences on an
automated guaranteed basis to local and small businesses, agencies and
resellers, creating entirely new sales channels.
Local and SMB advertising will be a $49.7 billion market this year in
the US alone, according to BIA/Kelsey’s U.S.
Local Media Forecast 2015. That number will reach $56.9 billion by
With this new chapter, Rubicon Project brings the benefits of automation
to bear on new segments of ad spend: Direct buys that typically fall
below premium sellers’ minimum spend requirements. Borrell
Associates estimates that the share of local digital ad spend in the
US that is automated will more than double this year, from 4.7% to 10%,
or $5 billion. By 2019, they expect 61% of local digital ad spending, or
$47 billion, to be conducted programmatically.
“Self-Serve has enabled us to launch a new sales channel serving local
and SMB advertisers, creating an efficient new revenue stream for our
business,” said Chris Quinn, Head of Advertising Operations, Kijiji, an
eBay Company. “The Rubicon Project platform makes the onboarding process
simple and operations easy to manage, with no distractions for our busy
Sellers can also use the platform to sell directly to their current
customers, streamlining the workflow on both sides of the deal and
automating their direct sales channel. Based on the Shiny Ads technology
Rubicon Project acquired in November, 2014, Self-Serve gives sellers a
white-labeled storefront and integrates directly into sellers’ ad
servers, handling everything from forecasting to billing and payment.
Sellers maintain complete control over what and how they sell, unlocking
maximum demand for their audiences without risks to their brand or
“Automation is transforming the digital ad sales process, reducing time
lost on manual, costly processes while eliminating the risk of human
errors,” said Kaylie Smith, Head of Seller Cloud, Rubicon Project.
“Automating sales to small and local advertisers and direct agencies
empowers sellers to capture the widest variety of ad spend, while still
maintaining control over pricing, products and creative.”
About Rubicon Project
Rubicon Project (NYSE:RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
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Source: Rubicon Project