Rubicon Project Named a Top Global Platform for Inventory Quality
Global Seller Trust Index Recognizes Leaders in Advertising Automation With Strengths in Domain Quality, Viewability, Audience Engagement and Inventory Quality
The new quality rating standard by Pixalate provides additional insight into the strength of Rubicon Project’s leadership position with respect to exceptional inventory and domain quality, least amount of masked inventory, leadership position in viewability, and safeguards against poor inventory quality. Ranking as one of the Top 3 global sellers, the list recognizes Rubicon Project’s commitment and investment in creating a clean, high-quality marketplace as well as its superior network of seller domains.
“Engineering world-class technology that addresses the needs and
concerns of our premium sellers has been a core focus for
"We are pleased to announce the Global Seller Trust Index today as a
significant step forward in bringing transparency to the programmatic
The monthly Global Seller Trust Index is based upon Pixalate's
proprietary technology that analyzes more than 100 billion monthly
impressions and delivers ratings based upon inventory quality and ad
performance, along with classic reach ranking. Pixalate will release the
Global Seller Trust Index report of the top 20 performers from more than
400 active RTB sellers to the public monthly on its
Global quality ratings are based upon a weighted analysis of overall effectiveness assessing viewability, engagement, domain masking, and network and inventory scores in compliance with recognized industry standards.
The Global Seller Trust Index is an independent industry rating based on data collected by Pixalate on the open RTB marketplace. Pixalate does not endorse any specific vendor or service ranked in the Index and is not responsible for exchange data. Rating scores are normalized to a range of 0-99. To learn more about the methodology and to download the free industry whitepaper, visit pixalate.com/sellertrustindex.
#Automation #Excellence #CultureMatters
James Aldous, Director, PR & Corporate Communications