Document


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________
FORM 8-K
__________________

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

February 26, 2020
Date of Report (Date of earliest event reported)
__________________
THE RUBICON PROJECT, INC.
(Exact name of registrant as specified in its charter)
 __________________
Delaware
001-36384
20-8881738
(State or other jurisdiction of incorporation)
(Commission File Number)
(IRS Employer Identification No.)
 
 
 
12181 Bluff Creek Drive, 4th Floor
Los Angeles, CA 90094
(Address of principal executive offices, including zip code)
 
 
 
(310) 207-0272
(Registrant’s telephone number, including area code)
 
Not applicable
(Former name or former address, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
Trading Symbol(s)
Name on each exchange on which registered
Common stock, par value $0.00001 per share
RUBI
New York Stock Exchange

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company  o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  o







Item 2.02. Results of Operations and Financial Condition.
On February 26, 2020, The Rubicon Project, Inc., or the Company, issued a press release announcing financial results for its fiscal quarter and year ended December 31, 2019. The full text of the press release issued in connection with the announcement is furnished as Exhibit 99.1 to this Current Report on Form 8-K.
The information in this Form 8-K (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits.

(d)
Exhibits
The following exhibit relating to Item 2.02 shall be deemed to be furnished, and not filed:
 
Exhibit Number
 
Description
99.1
 






SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
 
 
 
 
 
  
THE RUBICON PROJECT, INC.
 
 
 
 
Date:
February 26, 2020
  
By:
/s/ David Day
 
 
  
 
David Day
 
 
  
 
Chief Financial Officer



Exhibit


Exhibit 99.1
 
Rubicon Project Reports Fourth Quarter 2019 Results
Fourth Quarter Revenue Grows 17% Year over Year
LOS ANGELES, California – February 26, 2020 – Rubicon Project (NYSE: RUBI), the global exchange for advertising, today reported its results of operations for the fourth quarter and year ended December 31, 2019.
Recent Highlights
Revenue was $48.5 million for Q4 2019, up 17% from Q4 2018
We expect revenue for Q1 2020 to be between $37.0 to $38.0 million (for stand-alone Rubicon Project)
Advertising spend (1) for 2019 totaled $1.12 billion versus $992 million in 2018
Net income for Q4 2019 was $1.5 million, or income per share of $0.03, compared to net loss of $2.2 million, or loss per share of $0.04 for the fourth quarter of 2018
Adjusted EBITDA(1) was $15.3 million representing a 32% Adjusted EBITDA margin(4), compared to Adjusted EBITDA of $9.9 million for the fourth quarter of 2018
Non-GAAP income per share(1) was $0.17, compared to $0.03 non-GAAP earnings per share for the fourth quarter of 2018
We generated $8.9 million of free cash flow in Q4 2019(2) 
We generated $5.7 million of free cash flow for full year 2019(2) 
Telaria merger on track to close in early April 2020

“We continued to deliver strong top and bottom line results in Q4, demonstrating our ability to create differentiation and grow share,” said Michael G. Barrett, President and CEO of Rubicon Project. “We also demonstrated the powerful financial leverage we have in our business with fourth quarter adjusted EBITDA margins of 32% and strong free cash flow. We're excited about the go-to-market opportunity ahead of us when we close the pending merger with Telaria to better serve sellers and fill buyer demand in the growing area of CTV and web video. On a combined basis, CTV and web video will approach half of our total revenue.”

Fourth Quarter 2019 Results Summary
 
 
 
 
 
 
 
 
 
 
(in millions, except per share amounts and percentages)
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
Change
Favorable/ (Unfavorable)
 
December 31, 2019
 
December 31, 2018
 
Change
Favorable/ (Unfavorable)
Revenue
$48.5
 
$41.4
 
17%
 
$156.4
 
$124.7
 
25%
Net income (loss)
$1.5
 
($2.2)
 
168%
 
($25.5)
 
($61.8)
 
59%
Adjusted EBITDA(1)
$15.3
 
$9.9
 
55%
 
$25.7
 
($11.2)
 
329.0%
Adjusted EBITDA operating expenses(3)
$33.2

$31.5
 
5%
 
$130.7

$135.9
 
(4)%
Adjusted EBITDA margin(4)
32%
 
24%
 
8 ppt
 
16%
 
(9%)
 
25 ppt
Basic income (loss) per share
$0.03
 
($0.04)
 
175%
 
($0.48)
 
($1.23)
 
61%
Diluted income (loss) per share
$0.03
 
($0.04)
 
175%
 
($0.48)
 
($1.23)
 
61%
Non-GAAP income (loss) per share(1)
$0.17
 
$0.03
 
467%
 
($0.02)
 
($0.85)
 
98%

1



Definitions:
(1)
Advertising spend, Adjusted EBITDA and non-GAAP income (loss) per share are non-GAAP financial measures. Please see the discussion in the section called "Non-GAAP Financial Measures" and the reconciliations included at the end of this press release.
(2)
Free cash flow is calculated as Adjusted EBITDA less capital expenditures, excluding changes in working capital.
(3)
Adjusted EBITDA operating expenses is calculated as revenue less Adjusted EBITDA.
(4)
Adjusted EBITDA margin is calculated as Adjusted EBITDA divided by revenue. A reconciliation for net income (loss) to Adjusted EBITDA is included at the end of this press release. For further discussion, please see "Non-GAAP Financial Measures."

Fourth Quarter 2019 Results Conference Call and Webcast:
The Company will host a conference call on February 26, 2020 at 1:30 PM (PT) / 4:30 PM (ET) to discuss the results for its fourth quarter of 2019.
Live conference call
 
Toll free number:
(844) 875-6911 (for domestic callers)
Direct dial number:
(412) 902-6511 (for international callers)
Passcode:
Ask to join the Rubicon Project conference call
Simultaneous audio webcast:
http://investor.rubiconproject.com, under "Events and Presentations"
 
 
Conference call replay
 
Toll free number:
(877) 344-7529 (for domestic callers)
Direct dial number:
(412) 317-0088 (for international callers)
Passcode:
10139243
Webcast link:
http://investor.rubiconproject.com, under "Events and Presentations"
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute tens of billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Note: The Rubicon Project and the Rubicon Project logo are registered service marks of The Rubicon Project, Inc.

2



Forward-Looking Statements:
This press release and management's prepared remarks during the conference call referred to above include, and management's answers to questions during the conference call may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," "objective," "intend," "should," "could," "can," "would," "expect," "believe," "design," "anticipate," "estimate," "predict," "potential," "plan" or the negative of these terms, and similar expressions. Forward-looking statements may include, but are not limited to, statements concerning our anticipated financial performance, including, without limitation, revenue, advertising spend, non-GAAP earnings (loss) per share, profitability, net income (loss), Adjusted EBITDA, earnings per share, and cash flow; the benefits expected as a result from the previously announced merger with Telaria, Inc.; strategic objectives, including focus on header bidding, mobile, video, Demand Manager, and private marketplace opportunities; investments in our business; development of our technology; introduction of new offerings; the impact of transparency initiatives we may undertake; the impact of our traffic shaping technology on our business; the effects of our cost reduction initiatives; scope and duration of client relationships; the fees we may charge in the future; business mix and expansion of our mobile, video and private marketplace offerings; sales growth; client utilization of our offerings; our competitive differentiation; our market share and leadership position in the industry; market conditions, trends, and opportunities; user reach; certain statements regarding future operational performance measures including ad requests, fill rate, paid impressions, average CPM, take rate, and advertising spend; benefits from supply path optimization; and factors that could affect these and other aspects of our business. These statements are not guarantees of future performance; they reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements. These risks include, but are not limited to: our ability to close the previously announced merger with Telaria, Inc. to successfully integrate the businesses, and to achieve the benefits expected to result from the merger; our ability to continue to grow and to manage our growth effectively; our ability to develop innovative new technologies and remain a market leader; our ability to attract and retain buyers and sellers and increase our business with them; our vulnerability to loss of, or reduction in spending by, buyers; our reliance on large sources of advertising demand and aggregators of advertising inventory; our ability to maintain and grow a supply of advertising inventory from sellers and to fill the increased inventory; the effect on the advertising market and our business from difficult economic conditions or uncertainty; the freedom of buyers and sellers to direct their spending and inventory to competing sources of inventory and demand; our ability to cause buyers and sellers to use our solution to purchase and sell higher value advertising and to expand the use of our solution by buyers and sellers utilizing evolving digital media platforms, including connected television, or CTV; our ability to introduce new offerings and bring them to market in a timely manner, and otherwise adapt in response to client demands and industry trends, including shifts in digital advertising growth from desktop to mobile channels and other platforms and from display to video formats and the introduction and market acceptance of Demand Manager; uncertainty of our estimates and expectations associated with new offerings, including header bidding, private marketplace, mobile, video, Demand Manager, and traffic shaping; lower fees and take rate and the need to grow through advertising spend increases rather than fee increases; our ability to compensate for a reduced take rate by increasing the volume and/or value of transactions on our platform and increasing our fill rate; our vulnerability to the depletion of our cash resources as we incur additional investments in technology required to support the increased volume of transactions on our exchange and development of new offerings; our ability to support our growth objectives with reduced resources from our cost reduction initiatives; our ability to raise additional capital if needed and/or to renew our working capital line of credit; our limited operating history and history of losses; our ability to continue to expand into new geographic markets and grow our market share in existing markets; our ability to adapt effectively to shifts in digital advertising; increased prevalence of ad-blocking or cookie-blocking technologies and the slow adoption of common identifiers; the slowing growth rate of desktop display advertising; the growing percentage of online and mobile advertising spending captured by owned and operated sites (such as Facebook, Google and Amazon); the effects, including loss of market share, of increased competition in our market and increasing concentration of advertising spending, including mobile spending, in a small number of very large competitors; the effects of consolidation in the ad tech industry; acts of competitors and other third parties that can adversely affect our business; our ability to differentiate our offerings and compete effectively in a market trending increasingly toward commodification, transparency, and disintermediation; requests for discounts, fee concessions or revisions, rebates, refunds, favorable payment terms and greater levels of pricing transparency and specificity; potential adverse effects of malicious activity such as fraudulent inventory and malware; the effects of seasonal trends on our results of operations; costs associated with defending intellectual property infringement and other claims; our ability to attract and retain qualified employees and key personnel; our ability to identify future acquisitions of or investments in complementary companies or technologies and our ability to consummate the acquisitions and integrate such companies or technologies; and our ability to comply with, and the effect on our business of, evolving legal standards and regulations, particularly concerning data protection and consumer privacy and evolving labor standards.

3



We discuss many of these risks and additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements under the headings "Risk Factors," and "Management's Discussion and Analysis of Financial Condition and Results of Operations," and elsewhere in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2018 and subsequent Quarterly Reports on Form 10-Q for 2020 and our Rule 424(b)(3) Prospectus filed with the SEC on February 13, 2020. These forward-looking statements represent our estimates and assumptions only as of the date made. Unless required by federal securities laws, we assume no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made. Without limiting the foregoing, any guidance we may provide will generally be given only in connection with quarterly and annual earnings announcements, without interim updates, and we may appear at industry conferences or make other public statements without disclosing material nonpublic information in our possession. Given these uncertainties, investors should not place undue reliance on these forward-looking statements. Investors should read this press release and the documents that we reference in this press release and have filed or will file with the SEC completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.
Non-GAAP Financial Measures and Operational Measures:
In addition to our GAAP results, we review certain non-GAAP financial measures to help us evaluate our business, measure our performance, identify trends affecting our business, establish budgets, measure the effectiveness of investments in our technology and development and sales and marketing, and assess our operational efficiencies. These non-GAAP measures include advertising spend, Adjusted EBITDA and Non-GAAP Income (Loss) and Non-GAAP Earnings (Loss) per share, each of which is discussed below.
These non-GAAP financial measures are not intended to be considered in isolation from, as substitutes for, or as superior to, the corresponding financial measures prepared in accordance with GAAP. You are encouraged to evaluate these adjustments, and review the reconciliation of these non-GAAP financial measures to their most comparable GAAP measures, and the reasons we consider them appropriate. It is important to note that the particular items we exclude from, or include in, our non-GAAP financial measures may differ from the items excluded from, or included in, similar non-GAAP financial measures used by other companies. See "Reconciliation of revenue to advertising spend," "Reconciliation of net income (loss) to Adjusted EBITDA," "Reconciliation of net income (loss) to non-GAAP loss" and "Reconciliation of GAAP loss per share to non-GAAP loss per share" included as part of this press release.
Advertising Spend:

We define advertising spend as the total volume of spending between buyers and sellers transacted on our platform. Advertising spend does not represent revenue reported on a GAAP basis. We also use advertising spend for internal management purposes to assess market share of total advertising spending. Our advertising spend may be influenced by demand for our services, the volume and characteristics of paid impressions, average CPM, our ability to fill ad requests, the nature and amount of fees we charge, and other factors such as changes in the market, our execution of the business, and competition. Advertising spend may fluctuate due to seasonality. In the past, we have experienced higher advertising spend during the fourth quarter of a given year because many buyers devote a disproportionate amount of their advertising budgets to this period of the year to coincide with increased holiday purchasing.

Adjusted EBITDA:

We define Adjusted EBITDA as net income (loss) adjusted to exclude stock-based compensation expense, depreciation and amortization, amortization of acquired intangible assets, impairment charges, interest income or expense, and other cash and non-cash based income or expenses that we do not consider indicative of our core operating performance, including, but not limited to foreign exchange gains and losses, acquisition and related items, and provision (benefit) for income taxes. We believe Adjusted EBITDA is useful to investors in evaluating our performance for the following reasons:
Adjusted EBITDA is widely used by investors and securities analysts to measure a company’s performance without regard to items such as those we exclude in calculating this measure, which can vary substantially from company to company depending upon their financing, capital structures, and the method by which assets were acquired.

4



Our management uses Adjusted EBITDA in conjunction with GAAP financial measures for planning purposes, including the preparation of our annual operating budget, as a measure of performance and the effectiveness of our business strategies, and in communications with our board of directors concerning our performance. Adjusted EBITDA may also be used as a metric for determining payment of cash incentive compensation.
Adjusted EBITDA provides a measure of consistency and comparability with our past performance that many investors find useful, facilitates period-to-period comparisons of operations, and also facilitates comparisons with other peer companies, many of which use similar non-GAAP financial measures to supplement their GAAP results.
Although Adjusted EBITDA is frequently used by investors and securities analysts in their evaluations of companies, Adjusted EBITDA has limitations as an analytical tool, and should not be considered in isolation or as a substitute for analysis of our results of operations as reported under GAAP. These limitations include:
Stock-based compensation is a non-cash charge and will remain an element of our long-term incentive compensation package, although we exclude it as an expense when evaluating our ongoing operating performance for a particular period.
Depreciation and amortization are non-cash charges, and the assets being depreciated or amortized will often have to be replaced in the future, but Adjusted EBITDA does not reflect any cash requirements for these replacements.
Impairment charges are non-cash charges related to goodwill, intangible assets and/or long-lived assets.
Adjusted EBITDA does not reflect non-cash charges related to acquisition and related items, such as amortization of acquired intangible assets and changes in the fair value of contingent consideration.
Adjusted EBITDA does not reflect cash and non-cash charges and changes in, or cash requirements for, acquisition and related items, such as certain transaction expenses and expenses associated with earn-out amounts.
Adjusted EBITDA does not reflect changes in our working capital needs, capital expenditures, or contractual commitments.
Adjusted EBITDA does not reflect cash requirements for income taxes and the cash impact of other income or expense.
Other companies may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a comparative measure.
Our Adjusted EBITDA is influenced by fluctuations in our revenue and the timing and amounts of our investments in our operations. Adjusted EBITDA should not be considered as an alternative to net income (loss), income (loss) from operations, or any other measure of financial performance calculated and presented in accordance with GAAP.
Non-GAAP Income (Loss) and Non-GAAP Earnings (Loss) per Share:
We define non-GAAP earnings (loss) per share as non-GAAP income (loss) divided by non-GAAP weighted-average shares outstanding. Non-GAAP income (loss) is equal to net income (loss) excluding stock-based compensation, cash and non-cash based acquisition and related expenses, including amortization of acquired intangible assets, transaction expenses, and foreign currency gains and losses. In periods in which we have non-GAAP income, non-GAAP weighted-average shares outstanding used to calculate non-GAAP earnings per share includes the impact of potentially dilutive shares. Potentially dilutive shares consist of stock options, restricted stock awards, restricted stock units, and potential shares issued under the Employee Stock Purchase Plan, each computed using the treasury stock method. We believe non-GAAP earnings (loss) per share is useful to investors in evaluating our ongoing operational performance and our trends on a per share basis, and also facilitates comparison of our financial results on a per share basis with other companies, many of which present a similar non-GAAP measure. However, a potential limitation of our use of non-GAAP earnings (loss) per share is that other companies may define non-GAAP earnings (loss) per share differently, which may make comparison difficult. This measure may also exclude expenses that may have a material impact on our reported financial results. Non-GAAP earnings (loss) per share is a performance measure and should not be used as a measure of liquidity. Because of these limitations, we also consider the comparable GAAP measure of net income (loss).




5



Take Rate

Take rate is an operational performance measure calculated by dividing revenue by advertising spend. We review take rate for internal management purposes to assess the development of our marketplace with buyers and sellers. Our take rate (and our fees, which drive take rate) can be affected by a variety of factors, including the terms of our arrangements with buyers and sellers active on our platform in a particular period, the scale of a buyers or seller’s activity on our platform, mix of inventory types, the implementation of new products, platforms and solution features, auction dynamics, competitive factors, our strategic pricing decisions, credits for discrepancies and other items, and the overall development of the digital advertising ecosystem.



Investor Relations Contact
Nick Kormeluk
(949) 500-0003
nkormeluk@rubiconproject.com
Media Contact
Charlstie Veith
(516) 300-3569
press@rubiconproject.com

6



THE RUBICON PROJECT, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
(unaudited)

 
December 31, 2019
 
December 31, 2018
ASSETS
 
 
 
Current assets:
 
 
 
   Cash and cash equivalents
$
88,888

 
$
80,452

   Marketable securities

 
7,524

   Accounts receivable, net
217,571

 
205,683

   Prepaid expenses and other current assets             
6,591

 
6,882

         TOTAL CURRENT ASSETS
313,050

 
300,541

Property and equipment, net
23,667

 
33,487

Right-of-use lease asset
21,491

 

Internal use software development costs, net
16,053

 
14,570

Intangible assets, net
11,386

 
10,174

Goodwill
7,370

 

Other assets, non-current
2,103

 
1,240

TOTAL ASSETS
$
395,120

 
$
360,012

LIABILITIES AND STOCKHOLDERS' EQUITY
 
 
 
Current liabilities:
 
 
 
Accounts payable and accrued expenses
$
259,439

 
$
239,678

Lease liabilities, current
7,282

 

Other current liabilities
778

 
1,304

         TOTAL CURRENT LIABILITIES
267,499

 
240,982

Deferred tax liability

 

Lease liabilities, non-current
15,231

 

Other liabilities, non-current
454

 
1,017

TOTAL LIABILITIES
283,184

 
241,999

STOCKHOLDERS' EQUITY
 
 
 
Common stock
1

 
1

Additional paid-in capital        
453,064

 
433,877

Accumulated other comprehensive loss
(45
)
 
(259
)
Accumulated deficit
(341,084
)
 
(315,606
)
TOTAL STOCKHOLDERS' EQUITY
111,936

 
118,013

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
$
395,120

 
$
360,012




7



THE RUBICON PROJECT, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
(unaudited)

 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
Revenue
$
48,486

 
$
41,432

 
$
156,414

 
$
124,685

Expenses (1)(2):
 
 
 
 
 
 
 
Cost of revenue
13,321

 
15,489

 
57,391

 
60,003

Sales and marketing
11,414

 
10,510

 
44,565

 
44,556

Technology and development
10,421

 
8,825

 
40,269

 
37,863

General and administrative
12,344

 
9,091

 
41,772

 
42,431

Restructuring and other exit costs

 

 

 
3,440

Total expenses
47,500

 
43,915

 
183,997

 
188,293

Income (loss) from operations
986

 
(2,483
)
 
(27,583
)
 
(63,608
)
Other (income) expense:
 
 
 
 
 
 
 
Interest income, net
(164
)
 
(211
)
 
(789
)
 
(988
)
Other income
(49
)
 
(140
)
 
(285
)
 
(766
)
Foreign exchange (gain) loss, net
619

 
(26
)
 
481

 
(389
)
Total other (income) expense, net
406

 
(377
)
 
(593
)
 
(2,143
)
Income (loss) before income taxes
580

 
(2,106
)
 
(26,990
)
 
(61,465
)
Provision (benefit) for income taxes
(943
)
 
124

 
(1,512
)
 
357

Net income (loss)
$
1,523

 
$
(2,230
)
 
$
(25,478
)
 
$
(61,822
)
Net income (loss) per share:
 
 
 
 
 
 
 
Basic
$
0.03

 
$
(0.04
)
 
$
(0.48
)
 
$
(1.23
)
Diluted
$
0.03

 
$
(0.04
)
 
$
(0.48
)
 
$
(1.23
)
Weighted average shares used to compute net income (loss) per share:
 
 
 
 
 
 
 
Basic
53,473

 
50,746

 
52,614

 
50,259

Diluted
59,595

 
50,746

 
52,614

 
50,259



8




(1)  Stock-based compensation expense included in our expenses was as follows:
 
Three Months Ended
 
Year Ended
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
Cost of revenue
$
113

 
$
65

 
$
421

 
$
321

Sales and marketing
1,456

 
1,027

 
5,638

 
4,557

Technology and development
1,375

 
704

 
4,757

 
2,867

General and administrative
2,004

 
1,470

 
8,009

 
8,139

Restructuring and other exit costs

 

 

 
398

Total stock-based compensation expense
$
4,948

 
$
3,266

 
$
18,825

 
$
16,282


(2)  Depreciation and amortization expense included in our expenses was as follows:
 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
Cost of revenue
$
6,805

 
$
8,521

 
$
30,345

 
$
33,306

Sales and marketing
232

 
131

 
537

 
586

Technology and development
97

 
199

 
573

 
882

General and administrative
151

 
132

 
671

 
564

Total depreciation and amortization expense
$
7,285

 
$
8,983

 
$
32,126

 
$
35,338



9



THE RUBICON PROJECT, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)

 
Year Ended
 
December 31, 2019
 
December 31, 2018
OPERATING ACTIVITIES:
 
 
 
Net loss
$
(25,478
)
 
$
(61,822
)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
 
 
 
Depreciation and amortization
32,126

 
35,338

Stock-based compensation
18,825

 
16,282

Loss on disposal of property and equipment
114

 
243

Provision for doubtful accounts
2,060

 
758

Accretion of available for sale securities
24

 
(412
)
Non-cash lease expense
(209
)
 

Deferred income taxes
(595
)
 
(42
)
Unrealized foreign currency gains, net
(823
)
 
(897
)
Changes in operating assets and liabilities, net of effect of business acquisitions:

 
 
 
Accounts receivable
(10,705
)
 
(40,688
)
Prepaid expenses and other assets
(51
)
 
4,519

Accounts payable and accrued expenses
16,288

 
26,612

Other liabilities
407

 
(2,577
)
Net cash provided by (used in) operating activities
31,983

 
(22,686
)
INVESTING ACTIVITIES:
 
 
 
Purchases of property and equipment
(11,425
)
 
(11,433
)
Capitalized internal use software development costs
(8,463
)
 
(8,507
)
Acquisitions, net of cash acquired
(11,000
)
 

Investments in available-for-sale securities

 
(23,991
)
Maturities of available-for-sale securities
7,500

 
62,650

Sales of available-for-sale securities

 
9,228

Net cash (used in) provided by investing activities
(23,388
)
 
27,947

FINANCING ACTIVITIES:
 
 
 
Proceeds from exercise of stock options
588

 
45

Proceeds from issuance of common stock under employee stock purchase plan
1,054

 
314

Taxes paid related to net share settlement
(1,847
)
 
(1,638
)
Net cash used in financing activities
(205
)
 
(1,279
)
EFFECT OF EXCHANGE RATE CHANGES ON CASH, CASH EQUIVALENTS AND RESTRICTED CASH
46

 
(172
)
CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH
8,436

 
3,810

CASH, CASH EQUIVALENTS AND RESTRICTED CASH — Beginning of period
80,452

 
76,642

CASH, CASH EQUIVALENTS AND RESTRICTED CASH — End of period
$
88,888

 
$
80,452

SUPPLEMENTAL DISCLOSURES OF OTHER CASH FLOW INFORMATION:
 
 
 
Cash paid for income taxes
$
291

 
$
379

Cash paid for interest
$
61

 
$
46

Capitalized assets financed by accounts payable and accrued expenses
$
141

 
$
6

Capitalized stock-based compensation
$
567

 
$
520

Operating lease right-of-use assets obtained in exchange for new operating lease liabilities
$
13,533

 
$


10



THE RUBICON PROJECT, INC.
RECONCILIATION OF REVENUE TO ADVERTISING SPEND
(In thousands)
(unaudited)

 
Year Ended
 
December 31, 2019
 
December 31, 2018
Revenue
$
156,414

 
$
124,685

Plus amounts paid to sellers
960,903

 
867,402

Advertising spend
$
1,117,317

 
$
992,087




11



THE RUBICON PROJECT, INC.
RECONCILIATION OF NET INCOME (LOSS) TO ADJUSTED EBITDA
(In thousands)
(unaudited)

 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
Net income (loss)
$
1,523

 
$
(2,230
)
 
$
(25,478
)
 
$
(61,822
)
Add back (deduct):
 
 
 
 
 
 
 
Depreciation and amortization expense, excluding amortization of acquired intangible assets
6,281

 
8,186

 
28,818

 
32,153

   Amortization of acquired intangibles
1,004

 
797

 
3,308

 
3,185

   Stock-based compensation expense
4,948

 
3,266

 
18,825

 
16,282

   Acquisition and related items
2,041

 

 
2,041

 

Interest income, net
(164
)
 
(211
)
 
(789
)
 
(988
)
Foreign exchange (gain) loss, net
619

 
(26
)
 
481

 
(389
)
Provision (benefit) for income taxes
(943
)
 
124

 
(1,512
)
 
357

Adjusted EBITDA
$
15,309

 
$
9,906

 
$
25,694

 
$
(11,222
)




12



THE RUBICON PROJECT, INC.
RECONCILIATION OF NET INCOME (LOSS) TO NON-GAAP INCOME (LOSS)
(In thousands)
(unaudited)

 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
Net income (loss)
$
1,523

 
$
(2,230
)
 
$
(25,478
)
 
$
(61,822
)
Add back (deduct):
 
 
 
 
 
 
 
Acquisition and related items, including amortization of acquired intangibles
3,045

 
797

 
5,349

 
3,185

Stock-based compensation expense
4,948

 
3,266

 
18,825

 
16,282

Foreign exchange (gain) loss, net
619

 
(26
)
 
481

 
(389
)
Tax effect of Non-GAAP adjustments (1)
(107
)
 
(17
)
 
(297
)
 
(81
)
Non-GAAP income (loss)
$
10,028

 
$
1,790

 
$
(1,120
)
 
$
(42,825
)

(1
)
Non-GAAP income (loss) includes the estimated tax impact from the expense items reconciling between net income (loss) and non-GAAP income (loss). 



13



THE RUBICON PROJECT, INC.
RECONCILIATION OF GAAP INCOME (LOSS) PER SHARE TO NON-GAAP INCOME (LOSS) PER SHARE
(In thousands, except per share amounts)
(unaudited)


 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
GAAP net income (loss) per share (1):
 
 
 
 
 
 
 
Basic
$
0.03

 
$
(0.04
)
 
$
(0.48
)
 
$
(1.23
)
Diluted
$
0.03

 
$
(0.04
)
 
$
(0.48
)
 
$
(1.23
)
 
 
 
 
 
 
 
 
Non-GAAP income (loss) (2)
$
10,028

 
$
1,790

 
$
(1,120
)
 
$
(42,825
)
 
 
 
 
 
 
 
 
Weighted-average shares used to compute basic net income (loss) per share
53,473

 
50,746

 
52,614

 
50,259

Dilutive effect of weighted-average common stock options, RSAs, and RSUs
6,091

 
3,460

 

 

Dilutive effect of weighted-average ESPP
31

 
29

 

 

Non-GAAP weighted-average shares outstanding (3)
59,595

 
54,235

 
52,614

 
50,259

Non-GAAP income (loss) per share
$
0.17

 
$
0.03

 
$
(0.02
)
 
$
(0.85
)
(1) Calculated as net income (loss) divided by basic and diluted weighted-average shares used to compute net income (loss) per share as included in the consolidated statement of operations.
(2)  Refer to reconciliation of net income (loss) to non-GAAP income (loss).
(3)  Non-GAAP loss per share is computed using the same weighted-average number of shares that are used to compute GAAP net loss per share in periods where there is both a non-GAAP loss and a GAAP net loss.



14



THE RUBICON PROJECT, INC.
REVENUE BY CHANNEL
(In thousands, except percentages)
(unaudited)


 
Revenue
 
Three Months Ended
 
Year Ended
 
December 31, 2019
 
December 31, 2018
 
December 31, 2019
 
December 31, 2018
 
 
 
 
Channel:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Desktop
$
20,557

 
42
%
 
$
18,586

 
45
%
 
$
68,302

 
44
%
 
$
59,039

 
47
%
Mobile
27,929

 
58

 
22,846

 
55

 
88,112

 
56

 
65,646

 
53

Total
$
48,486

 
100
%
 
$
41,432

 
100
%
 
$
156,414

 
100
%
 
$
124,685

 
100
%



15