SEC FORM 3 SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
TAPPIN TODD L

(Last) (First) (Middle)
C/O THE RUBICON PROJECT, INC.
12181 BLUFF CREEK DRIVE, 4TH FLOOR

(Street)
LOS ANGELES CA 90094

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
04/01/2014
3. Issuer Name and Ticker or Trading Symbol
RUBICON PROJECT, INC. [ RUBI ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CFO & COO
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock(1) 250,000 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) (2) 02/21/2023 Class A Common Stock(1) 593,650 7.8 D
Explanation of Responses:
1. Pursuant to the Sixth Amended and Restated Certificate of Incorporation (the "A&R Charter") of The Rubicon Project, Inc. (the "Issuer") to be filed immediately prior to the completion of the Issuer's initial public offering, effective upon the filing of the A&R Charter each share of Class A Common Stock will be automatically reclassified and converted into one share of a single class of Common Stock.
2. 25% of the stock options vested on January 28, 2014 and the remaining option shares will become exercisable in 36 equal installments each calendar month thereafter.
Remarks:
24.1 - Power of Attorney.
/s/ Jonathan Feldman, attorney-in-fact 04/01/2014
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
EXHIBIT 24

                                POWER OF ATTORNEY

                  FOR SEC FILINGS ON FORMS ID, 3, 4, 5 AND 144
                           IN RESPECT OF SECURITIES OF
                            THE RUBICON PROJECT, INC.

               The undersigned hereby constitutes and appoints Brian Copple,
David Day and Jonathan Feldman, and each of them, as his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution
for his in his name and stead in any and all capacities, to sign and file for
and on his behalf, in respect of any acquisition, disposition or other change in
ownership of any Common Stock of The Rubicon Project, Inc. (the "Company"), the
following:

       (i)     any Form ID to be filed with the Securities and Exchange 
               Commission (the "SEC");

       (ii)    any Initial Statement of Beneficial Ownership of Securities on 
               Form 3 to be filed with the SEC;

       (iii)   any Statement of Changes of Beneficial Ownership of Securities 
               on Form 4 to be filed with the SEC;

       (iv)    any Annual Statement of Beneficial Ownership of Securities on 
               Form 5 to be filed with the SEC;

       (v)     any Notice of Proposed Sale of Securities on Form 144 to be filed

               with the SEC; and

       (vi)    any and all agreements, certificates, receipts, or other 
               documents in connection therewith.

               The undersigned hereby gives full power and authority to the
attorney-in-fact to seek and obtain as
 the undersigned's representative and on
the undersigned's behalf, information on transactions in the Company's
securities from any third party, including brokers, employee benefit plan
administrators and trustees, and the undersigned hereby authorizes any such
person to release such information to the undersigned and approves and ratifies
any such release of information.

               The undersigned hereby grants unto such attorney-in-fact and
agent full power and authority to do and perform each and every act and thing
requisite and necessary in connection with such matters and hereby ratifies and
confirms all that any such attorney-in-fact and agent or substitute may do or
cause to be done by virtue hereof.

               The undersigned acknowledges that:

       (i)     neither the Company nor such attorney-in-fact assumes (i) any
               liability for the undersigned's responsibility to comply with
               the requirement of the Securities Exchange Act of 1934, as
               amended (the "Exchange Act"), (ii) any liability of the
               undersigned for any failure to comply with such requirements
               or (iii) any obligation or liability of the undersigned for
               profit disgorgement under Section 16(b) of the Exchange Act;
               and

       (ii)    this Power of Attorney does not relieve the undersigned from
               responsibility for compliance with the undersigned's
               obligations under the Exchange Act, including without
               limitation the reporting requirements under Section 16 of the
               Exchange Act.

               This Power of Attorney shall remain in full force and effect
until revoked by the undersigned in a signed writing delivered to such
attorney-in-fact.

               IN WITNESS WHEREOF, the undersigned has executed this Power of
Attorney.

Date:  March 17, 2014                   /s/ Todd Tappin
                                        ----------------------------------------
                                        Todd Tappin
                                        Chief Operating Officer and
                                        Chief Financial Officer