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|Rubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory|
The integration with Rubicon Project’s xAPI technology will automate the process through which brands purchase the inventory to advertise with Kiip in any environment that best suits their needs, including private marketplaces, direct and in the open market.
Kiip’s “Moments” technology allows brands to identify opportunities in mobile apps that merit reward or acknowledgement, thus garnering a measurable emotional response that builds positive associations. Kiip has identified over 100 high-impact categories (engagement opportunities) such as loyalty (checking in with an app 3+ times a week), challenge (overcoming a challenge in a game), completion (checking an item off a to-do list), health (completing a run) and luck (receiving a bonus). Research data shows that moments-based ad placement boosts favorability by 160 percent.
“As brands increasingly shift their advertising dollars toward mobile in-app, rewarding user’s in-app actions has emerged as one of the most engaging and highest performing targeting approaches within the industry,” said
“We’re thrilled to make our “Moments” technology and mobile audiences available programmatically for the first time through our integration with Rubicon Project’s xAPI,” said
Founded in 2007,
Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile apps. This innovative approach to mobile marketing creates meaningful engagements driven by positive emotion between users, developers and advertisers. Backed by Hummer Winblad,
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