NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Jan. 30, 2017--
and Rubicon Project (NYSE: RUBI) announced today a new global
partnership offering a unified, cross-device campaign delivery solution
within an automated advertising marketplace. Tapad is the leading
provider of unified, cross-screen marketing technology solutions and
Rubicon Project operates one of the largest advertising marketplaces in
The Tapad Device Graph™, which enables buyers to expand their high-value
display data signals to associated mobile devices, will be integrated
across Rubicon Project’s leading advertising exchange and Orders
platform, significantly improving consumer mobile reach. The new global
partnership will empower Buyers within Rubicon Project’s exchange to
find and engage audiences across their entire digital experience.
Rubicon Project operates one of the world’s largest mobile exchanges
connecting to approximately 1 billion unique mobile devices globally.
“We’re excited to partner with Tapad to continue to provide our
customers the very best data for managing their advertising businesses,”
said Harry Patz, Chief Revenue Officer, Rubicon Project. “Cross-device
delivery is crucial for buyers today with more than 81% of internet
users currently relying on more than one device for digital access.
Through our partnership, buyers will be able to extend their desktop
private marketplace campaigns to mobile, allowing them to find and
engage their audience across devices, anywhere in the world. The net
result will also benefit sellers; the increase in mobile reach will
better position publishers and app developers to strategically
capitalize on their inventory, ultimately increasing bid rates and
mobile revenue across the board.”
“Our partnership with Rubicon Project marks the first time advertisers
and publishers alike are able to use cross-device solutions at
significant scale outside of Google and Facebook,” said Pierre
Martensson, GM of Tapad’s Data Division and APAC. “Our Device Graph will
help Rubicon Project’s advertisers make more informed buying decisions
and find the audiences who matter most.”
Barry Adams, VP of Commercial Development at Bidswitch, said, “As
digital advertising moves away from desktop and increasingly toward a
mobile-first model, cross device data becomes critical to finding
consumers. The rich data buyers will now be able to leverage at scale
through the Tapad and Rubicon Project integration will enable us to
provide a state-of-the-art cross-screen solution for the 150+ buying
platforms that use our service, and the tens of thousands of advertisers
For more information about Rubicon Project’s inventory, please visit www.rubiconproject.com.
For more information about Tapad’s cross-platform advertising solutions,
please visit http://www.tapad.com/solutions.
Tapad Inc. is a marketing technology firm renowned for its breakthrough,
unified, cross-device solutions. With 91.2% data accuracy confirmed by
Nielsen, the company offers the largest in-market opportunity for
marketers and technologies to address the ever-evolving reality of media
consumption on smartphones, tablets, home computers and smart TVs.
Deployed by agency trading desks, publishers and numerous Fortune 500
brands, Tapad provides an accurate, unified approach to connecting with
consumers across screens. In 2015, Tapad began aggressively licensing
its identity management solution, the Tapad Device Graph™, and swiftly
became the established gold-standard throughout the ad tech ecosystem.
Tapad is based in New York City, NY.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (RUBI)
headquartered in Los Angeles, California.
 eMarketer’s US Digital Users Forecast, 2016
View source version on businesswire.com: http://www.businesswire.com/news/home/20170130005148/en/
Source: Rubicon Project
Haley Dercher, 646-561-6525
Eric Bonach, 310-207-0272