Apple Taps Rubicon Project to Help Power iAd’s Adoption of Automated Advertising
Leverages Industry-Leading Direct Order Platform to Bring Premium
Buyers to 250,000+
The selection brings Apple’s array of mobile apps to Rubicon Project’s industry-leading direct order automation platform, forming an open marketplace for the buying and selling of iAd inventory. This automated marketplace makes it easy for advertisers to buy audiences across Apple’s mobile app inventory via Rubicon Project’s global exchange.
“We’re thrilled to have been chosen by
Apple’s iAd provides 400+ targeting options to advertisers, based on hundreds of millions of validated iTunes accounts worldwide. This rich first party data asset makes it easy for buyers to target the specific mobile audiences of their choice, be that moms, business travelers, golfers, opera fans, etc.
Rubicon Project’s mobile advertising features are an essential part of its end-to-end automation solution to manage the buying and selling of digital advertising across all sales channels and all screens for display, mobile and video formats.
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James Aldous, 626-376-5531
Director, PR & Corporate Communications