Partnership marks the 12th
co-operative worldwide powered by the global technology company
TOKYO & LOS ANGELES--(BUSINESS WIRE)--May 31, 2016--
DELTA Publisher Alliance, Japan’s first premium publisher co-operative,
announced its launch today, selecting Rubicon Project (NYSE: RUBI),
which operates one of the largest advertising marketplaces in the world,
as the programmatic partner for all its digital advertising inventory.
DELTA Publisher Alliance launches initially with three of Japan’s
leading publishers – Succor King, J-CAST News and AUTO SPORT, who
combined have a monthly reach of over 16 million unique users and garner
114 million monthly page views. Through the new co-operative, publishers
will make their entire mobile, app, and desktop inventory available to
advertisers through Rubicon Project’s technology platform, enabling
participating publishers in the alliance to access demand from thousands
of the world’s leading advertisers.
Managing Director for Japan at Rubicon Project, Tomoyuki Ikeda,
commented, “Co-operatives are a proven way for publishers to aggregate
their inventory and compete effectively in the digital space. The launch
of DELTA Publisher Alliance is a huge step for this robust marketplace
and will further fuel the growth of digital advertising spend in Japan,
which is forecast to be worth $4.42 billion in 2016, growing to over $6
billion by 20201.”
Tetsuya Shintani, Country Manager for Japan at The Trade Desk Japan
K.K., added, “Private marketplaces have recently taken off in Japan. We
understand the value of audience data at scale across multiple premium
publishers and have been delivering top-class PMP executions in the US
and Europe. We have long been working with Rubicon Project on this
nascent area in Japan, and the launch of DELTA Publisher Alliance will
bring great benefit for buyers. We expect that this will greatly
increase the programmatic transactions of high quality premium inventory
in Japan.”
This is the 12th co-operative to be powered by Rubicon
Project, indicative of a global trend that has seen publisher
co-operatives launch across five continents in the past 24 months and
has continued into 2016 with co-operatives launching in the UK, the US,
and South Africa prior to the announcement of DELTA Publisher Alliance
in Japan.
1 eMarketer: Digital Ad Spending in Japan, by format
2014-2020
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160531005256/en/
Source: Rubicon Project
DELTA Publisher Alliance:
Satoshi Matsumura
support@delta.deals
or
Rubicon
Project:
Raf Seneviratne, + 44 (0)203 837 8769
rseneviratne@rubiconproject.com
