InMobi Launches the World’s Largest Mobile Native Advertising Exchange Powered by Rubicon Project
InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally
- Enables hundreds of buying platforms, representing tens of thousands of advertisers,
- To reach 759 million active monthly unique users globally,
- Across 30,000 mobile apps.
Native mobile ads deliver five-times higher yield for publishers and
application developers and six-times greater conversions for buyers over
traditional banner ads. With the creation of the InMobi Exchange,
InMobi - powered by Rubicon Project’s Advertising Automation Cloud - is
ushering in programmatic trading of customized, native ad units, which
mirror the organic look and feel of a given mobile app to provide
greater value to advertisers, publishers and application developers.
InMobi is working with
“Demand for native ads is increasing, as their high performance makes
them very attractive to advertisers. However, the market is currently
constrained by the lack of a robust platform that allows native ad slots
to be bought, and sold, transparently. This lack of scale is one of the
primary reasons native ads are not as popular as they could be. InMobi
Exchange brings to-market the scale and quality needed for buying
and selling of native ads to accelerate globally,” said
The InMobi Exchange will also provide buyers seamless access to extensive mobile-first InMobi Audience Personas allowing advertisers to achieve double the engagement. Built from data of over one trillion proprietary mobile consumer activities, InMobi is continuously expanding its audience intelligence and learning.
For publishers and application developers, InMobi Exchange will offer the best of both sell-side applications and real-time bidding capabilities for native and traditional mobile ad formats.
“There is a fundamental shift occurring in digital advertising to custom
advertising experiences that match the form and function of the mobile
environment and are appropriate to the overall user experience,” said
“We are committed to improving the mobile user experience, whether
through the aesthetic of native ads or relevant advertising, based on
our deep understanding of mobile consumer behavior. In selecting Rubicon
Project’s Advertising Automation Cloud to power our InMobi
Exchange, we are taking the next natural step by bringing these
custom native experiences to programmatic buyers and sellers at scale.
We believe that this represents the next era of digital media buying
“Rubicon Project has developed the scale and speed required to power the
largest independent marketplace that automates the buying and selling of
For more information on InMobi Exchange, visit here.
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.
- Visit www.inmobi.com, or follow us on Twitter @InMobi.
Download the InMobi Showcase App on the
- Discover the latest mobile insights at www.inmobi.com/insights/.
- Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.