Agreement Brings Efficiencies and Scale of Programmatic Advertising to
Direct Buyers Globally
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Mar. 10, 2016--
Mediaocean, the leading software provider for the advertising world,
with 80,000 users across all major holding companies, announced today
that it has partnered with Rubicon Project (NYSE: RUBI), which operates
one of the largest open advertising marketplaces in the world, to offer
a global automated guaranteed solution for its direct advertising
business.
The partnership aims to help scale automation efforts for the direct
buying sector -- the largest component of the digital advertising market
-- through the integration of Rubicon Project’s industry-leading Orders
product with Mediaocean’s Prisma platform. Rubicon Project’s Orders
technology is specifically engineered to connect buyers to premium
publishers at scale, and has automated the discovery, negotiation and
buying of the most coveted digital inventory in the world.
According to IDC, the direct advertising market -- in which display
advertising buys are largely executed manually and have yet to be
impacted by the growth of programmatic technology -- is forecast to
surpass $60 billion in 2016. Prisma, Mediaocean's addressable media
management platform, directs the workflow for the majority of this fast
growing market by managing every step of the campaign lifecycle – from
planning and buying, to reporting and reconciliation.
Integrating Mediaocean buy and sell-side with Rubicon Project buy and
sell-side technologies, the combined Orders Solution will offer
unprecedented scale, efficiencies and a standardized end-to-end process
for billions of dollars of direct sold campaigns from the world’s
largest brand advertisers.
“Every major media buying agency in the world utilizes Mediaocean to
plan and execute tens of billions of dollars in digital advertising,”
said Mediaocean Chief Product Officer, Manu Warikoo. “I have seen each
side make deep technology investments to bring efficiency to the
guaranteed digital media segment. While there is exceptional progress
being made, the information exchange between buyers and sellers is still
afflicted with manual steps and friction. The partnership with Rubicon
Project will provide the largest industry-wide solution for automating
direct buys, by uniting the world’s largest agency base with the most
premium inventory provider. Additionally, we are bringing the power of
programmatic technology to the largest segment of digital marketing
among global brands and agencies: direct buying.
“The significance of our partnership with Mediaocean to enable
automation to reach into the rapidly growing direct advertising sector
cannot be overstated,” said Ryan Polley, SVP Product Management &
Strategy, Rubicon Project. “Our partnership and the direct benefits it
will make available to both buyers and sellers globally signals a clear
evolutionary shift in how media has traditionally been bought and sold,
creating a new direct buying standard for the entire industry. We look
forward to building this exciting new future for both publishers and
advertisers together with Mediaocean.”
About Mediaocean
Mediaocean is the world's only software company that automates every
aspect of the advertising workflow, from planning and buying, to
analyzing and optimizing, to invoicing and payments. Its open
cross-media platforms have unmatched reach and bridge traditional and
digital media, serving more than 80,000 users across advertisers,
agencies, broadcasters and publishers worldwide and powering $100
billion in global media buying. Mediaocean is headquartered in New York
with six offices worldwide. Learn more at www.mediaocean.com,
or connect with Mediaocean on LinkedIn,
Facebook
or Twitter.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160310006148/en/
Source: Rubicon Project
For Mediaocean
Alexandra Huber, 816-507-6016
Alex@kitehillpr.com
or
Rubicon
Project
Eric Bonach, 310-207-0272
press@rubiconproject.com
