Rubicon Project Again Recognized As Top Scorer In Independent Quality Rankings
Pixalate unveiled its latest index this month with the announcement of its Mobile Seller Trust Index, which evaluated 125 technology platforms with in-app mobile inventory based on analysis of more than five billion impressions to determine the rankings. Rubicon Project’s mobile application inventory received the index’s highest rating of an “A” in the critical areas of transparency and global reach. The company’s mobile application quality score ranked number 2 overall out of 125 companies, beating out many specialized businesses whose sole focus is mobile.
“This recognition again highlights the strength and long-term
consistency of Rubicon Project’s leadership position and commitment to
providing the highest quality advertising marketplace for buyers to
reach and engage users on any platform, on any device, with any ad
format including mobile and video, anywhere in the world,” said
"We are very excited to announce the Mobile Seller Trust Index to help
the industry identify the most trustworthy Mobile Ad Platforms to work
“Where others have talked about their commitment to quality,
The Global Seller Trust Index is based on Pixalate’s proprietary technology that analyzes more than 100 billion monthly impressions and delivers ratings based upon inventory quality and ad performance, along with classic reach ranking. Global quality ratings are based upon a weighted analysis of overall effectiveness assessing malware, fraud, viewability, engagement, domain masking, and network and inventory scores in compliance with recognized industry standards.
www.RubiconProject.com @RubiconProject #Automation #Excellence #CultureMatters
Eric Bonach, 310-207-0272