Advertisers can now access moviegoers through Rubicon Project’s leading
Orders platform
LOS ANGELES--(BUSINESS WIRE)--Jul. 7, 2016--
Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces in the world, and Screenvision Media, a
national cinema advertising leader, today announced they have formed a
strategic alliance under which Screenvision Media will, for the first
time ever, make select inventory available to automated buyers via
Rubicon Project’s leading Guaranteed Orders platform.
Screenvision Media is a national cinema advertising network covering 94
percent of US Designated Market Areas in all 50 states and reaching over
40 million highly engaged moviegoers each month. Combining Screenvision
Media’s reach and captive audience with Rubicon Project’s leading
Guaranteed Orders platform enables advertisers to purchase select
inventory to reach moviegoers in an Automated Guaranteed environment.
This strategic deployment will facilitate access to premium video
inventory on the 40 foot screen, and will serve to complement the
momentum of cinema advertising’s exponential growth and momentum1.
“Today’s announcement is a direct response to the incredible advertising
demand we have seen in recent months, providing quality buyers on the
Rubicon Project platform with the opportunity to purchase select
inventory in a previously untapped and highly-premium market,” said Katy
Loria, Chief Revenue Officer, Screenvision Media. “The moviegoer is
truly the most desirable audience in the world -- young, affluent and
tech-savvy -- and through this alliance advertisers are now able to
reach this captive audience instantaneously through Rubicon Project’s
Orders marketplace.”
The alliance announced with Screenvision Media further extends Rubicon
Project’s digital place-based offering in its ongoing efforts to
automate the entire digital advertising ecosystem. Today, Rubicon
Project, through its strategic relationships with leading providers such
as AdMore, Adspace Networks, Inc., Captivate, BITPOSTER, and now
Screenvision Media, is able to target audiences with video on nearly
every screen they interact with on a regular basis including in malls,
elevators, lobbies, cinemas, digital billboards, television, desktop and
mobile devices.
Harry Patz, Chief Revenue Officer, Rubicon Project, commented, “We could
not be more thrilled to team up with Screenvision Media to provide
automated buying capabilities to access cinema advertising. With this
announcement Rubicon Project is now able to provide buyers with the
ability to find their target audience across screens, large or small, in
any format of their choosing, enabling them to match the right
advertisement to the exact right audience at the right time.”
1 Source: Cinema Advertising Council 2015 Revenue Report –
based on data independently tabulated by Miller, Kaplan, Arase & Co. LLP
from CAC members
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader
in cinema advertising, offering on-screen advertising, in-lobby
promotions and integrated marketing programs to national, regional and
local advertisers and providing comprehensive cinema advertising
representation services to top tier theatrical exhibitors presenting the
highest quality moviegoing experience. The Screenvision Media cinema
advertising network is comprised of 14,300 screens in 2,300+ theater
locations across all 50 states and 94% of DMAs nationwide; delivering
through more than 150 theatrical circuits, including 6 of the top 10
exhibitor companies. For more information: http://screenvisionmedia.com/.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160707005420/en/
Source: Rubicon Project
For Rubicon Project
Eric Bonach
310-207-0272
press@rubiconproject.com
or
For
Screenvision Media
Kate Carver – Olson Engage
212-656-9148
Kcarver@olson.com
or
Rachael
Morrison – Olson Engage
212-656-9149
Rachael.morrison@olson.com
