Press Release
Rubicon Project and Virool Extend Exclusive Alliance, Providing Buyers and Sellers with Significant New Premium Mobile Video Inventory
Exclusive Deal Will Fuel Growth of the
InLine video solves the riddle of monetizing mobile web inventory by dynamically embedding viewable and user-activated video advertising natively within written content. The new format allows publishers to significantly expand the availability of premium mobile video inventory within their existing content without the cost of producing original video content. In addition, InLine video is respectful of the consumer experience – launching only when the video area is viewable, playing sound only when user-initiated, and dissolving back into the page on completion.
Mobile video advertising is forecast to reach
“One of the biggest challenges facing buyers and brands today is that
there is not enough premium mobile inventory available with in-stream
placements alone,” said
According to the
IAB, consumer time spent watching mobile video increased by 50% in
the last year in
“The vast majority of publishers are nowhere near capable of providing
advertisers with the volume of high-quality, pre-roll video inventory
they seek. These sellers are literally leaving money on the table every
day,” said
“InLine empowers publishers to monetize mobile traffic on
“Until now, video advertising on much of the mobile web has been limited
to full-screen takeovers,” added
Availability and Technical Specifications:
- Direct buyers and sellers should contact the Virool sales team at clients@virool.com.
-
Programmatic buyers and sellers should contact their account team at
Rubicon Project or email VideoSales@RubiconProject.com to get started. - InLine video advertising leverages the VAST protocol, the same IAB specification used by standard pre-roll in-stream video, providing standardized functionality, reporting and increased scale across premium publishers. For more information, go to: http://www.virool.com/inline.
About
Virool is a programmatic video marketing platform for individuals, small
businesses and global brands and their agencies. More than 30,000 global
advertisers are using the Virool platform to promote their video
messages, engage their audience and elevate their brand. Leveraging
precise audience targeting and a fully transparent and insightful
analytics suite, Virool offers custom creative solutions that enable
one-click social sharing. More than 100,000 online and mobile publisher
properties have run video content from Virool via programmatic
partnerships, native placements and direct integrations. Founded in
2012, Virool has raised
About
1 “Outstream” video ads are those that are inserted into text-based articles, as opposed to “instream” video ads, which are inserted into video content as pre-roll, mid-roll or post-roll.
2
View source version on businesswire.com: http://www.businesswire.com/news/home/20150617005300/en/
Source:
Virool
Kara Ivy Goldberg
PR Manager
203-246-6896
kara@virool.com
or
Rubicon
Project
Krista Thomas
(415) 202-3523
press@rubiconproject.com