Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
Initial Adopters Experience 200% Increase in CPMs as Technology Delivers Unified Auctions for All Demand Sources
xAPI enables companies to leverage Rubicon Project’s mature, established technology for achieving the unification of direct and open auction advertising demand and allows users to achieve a higher yield for nearly every impression. xAPI is part of Rubicon Project’s Open Platform initiative that combines a corresponding suite of APIs, empowering both buyers and sellers to leverage Rubicon Project’s technology in order to expedite their time to market and speed the flow of transactions. This exchange software solution provides critical access to sellers, allowing them to execute premium deals with digital advertising buyers.
Now in general availability, xAPI has completed its Beta in which dozens of global ad platforms, including xAd, AerServ, e-Planning, Mads, and Leonardo ADV, tested and adopted the technology. These platforms integrated xAPI to provide publishers and mobile app developers with holistic revenue optimization and access to thousands of buyers worldwide. Initial results have been exceptionally positive with CPM rate increases of as much as 200% and revenue increases of as much as 50%.
“The conventional solution of cascading ad tags has become increasingly
obsolete—creating waste and stalling revenue,” said
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell