LOS ANGELES--(BUSINESS WIRE)--Mar. 28, 2016--
Rubicon Project (NYSE: RUBI), which operates one of the largest open
advertising marketplaces in the world, today announced that its leading
header bidding solution, FastLane, is now compliant with Google’s
Accelerated Mobile Pages (“AMP”) Project. FastLane marks the first
header bidding solution in the industry to be accepted by Google for the
AMP Project, offering users a faster and more streamlined mobile web
experience.
Rubicon Project, which operates a top three mobile advertising exchange
globally, engineered the industry’s first AMP-compliant header bidding
solution as part of its ongoing initiative to deliver the best mobile
experience possible for consumers, publishers and brands around the
world. The core tenets upon which AMP was built are aligned with this
goal and include giving publishers better control of their user’s
experience on mobile web, providing better performing pages, and
speeding up load times without compromising the look and feel of the
content. Rubicon Project’s FastLane header bidding solution enables
publishers to monetize their accelerated mobile pages with minimal page
load impact, delivering a unique win-win for publishers seeking to
maximize monetization and for consumers seeking the best mobile
experience possible.
“Rubicon Project has long supported efforts, both internally as well as
externally throughout the industry, to deliver consumers a faster and
more streamlined experience on mobile devices,” said Dr. Neal Richter,
CTO, Rubicon Project. “Latency and heavy webpages overloaded with
duplicative and unnecessary tech continue to be some of the biggest
concerns consumers have with the mobile web. Engineering innovative
solutions, like FastLane, that enable a better consumer experience and
deliver greater publisher monetization is at the core of our business.
We are pleased to be the first in the industry to offer a header bidding
solution compatible with Google AMP-enabled sites.”
The FastLane adapter for AMP has been released and accepted by the AMP
Project. Rubicon Project clients that are already working with
AMP-enabled pages will receive the updated adapter in the coming weeks.
The adapter supports both open market and private market functionality
from Rubicon Project’s platform.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160328005067/en/
Source: Rubicon Project
For Rubicon Project:
Eric Bonach, 310-207-0272
press@rubiconproject.com
