Rubicon Project Retains Top Ranking on Pixalate Global Seller Trust
Index, Receives Top Ranks From Quantcast for Global Reach and is Joining
comScore’s Industry Trust Initiative
LOS ANGELES--(BUSINESS WIRE)--
Rubicon
Project (NYSE: RUBI), the technology leader engineering the global
infrastructure for the future of advertising with the industry’s largest
independent real-time trading platform for the buying and selling of
advertising, announced today three independent initiatives recognizing
the company for its inventory quality, superior reach and commitment to
transparency.
First, Rubicon Project has once again been recognized as one of the top
global platforms on Pixalate’s Global Seller Trust Index, the industry's
comprehensive RTB quality rating standard list. By ranking Rubicon
Project as one of the Top 3 global sellers, the list recognizes Rubicon
Project’s commitment and investment in creating a clean, high-quality
marketplace, as well as its superior network of seller domains. The
Pixalate Index is based upon inventory and domain quality, viewability,
and safeguards against poor inventory quality, and Rubicon Project’s
ranking confirms its leadership position in these areas.
This latest recognition comes shortly after Quantcast named Rubicon
Project as having the largest worldwide reach of any advertising
platform – an audience of more than 500 million people, approximately
20% of the world’s online population.
“Rubicon Project has been a leader in bringing quality inventory to the
marketplace through our direct integrations with the world’s leading
publishers and applications,” said Dr. Neal Richter, Chief Scientist,
Rubicon Project. “We remain committed to investing in the quality of our
marketplace and we’re thrilled that our efforts and high standards
continue to gain recognition.”
“We are pleased to announce the latest Global Seller Trust Index today
and applaud Rubicon Project for their continuing commitment to operating
a highly transparent and trusted environment,” said Jalal Nasir, Founder
and CEO, Pixalate. “Sellers that demonstrate investment in a high
quality marketplace should be recognized and we congratulate Rubicon
Project on retaining its top tier ranking.”
Additionally, Rubicon Project announced it is working with comScore to
be one of the first members of the comScore Trust Initiative, an
independent effort designed to enable trusted transactions between
buyers and sellers of quality advertising in both programmatic and
direct buying environments. The comScore Industry Trust Initiative
delivers transparency for buyers and sellers by providing access to key
comScore metrics that include nonhuman traffic (NHT) certifications, top
property rankings, viewability and demographic statistics. By
participating in the Industry Trust, Rubicon Project gives its seller
customers the benefit and reassurance of having an independent
measurement company verify the quality of Rubicon Project’s inventory,
and provides its buyer customers with independent verification that they
are purchasing the consistent level of quality inventory they have come
to expect from Rubicon Project’s marketplace.
“We could not be more excited that Rubicon Project is becoming one of
our first Industry Trust partners,” said Anne Hunter, Senior Vice
President, comScore. “The success of comScore Industry Trust relies on
working with key partners in the ecosystem such as Rubicon Project who
share a common goal: bringing greater transparency to digital
advertising so that together we can enhance trust among both buyers and
sellers.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
@RubiconProject
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Source: Rubicon Project
