Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion
into Fast Growing Out-of-Home Market
LOS ANGELES & LONDON--(BUSINESS WIRE)--
Rubicon Project (NYSE:RUBI), a global technology company powering the
only independent advertising solution to automate the entire digital
advertising ecosystem, and BITPOSTER, the United Kingdom’s largest
audience-driven outdoor media trading platform, today announced the
formation of a strategic partnership under which Rubicon Project will
power the automation technology behind BITPOSTER’s out-of-home
advertising marketplace.
The UK outdoor media market garners over 40 billion impressions monthly
and is expected to surpass $1.6 billion in advertising in 2015.
PriceWaterhouseCoopers forecasts out-of-home advertising will eclipse
$45 billion worldwide by 2019.
With access to over 300,000 digital and static out-of-home billboards
including roadside, transport and retail, BITPOSTER works with prominent
media owners to reach a nationwide audience. Rubicon Project’s industry
leading Orders technology platform -- the first and only platform of its
kind in the market today -- will enable the automation of both the
traditional paper as well as digital out-of-home advertising trading
process, minimizing cost and time inefficiencies while ensuring maximum
revenue and consumer reach for both buyers and sellers. The partnership
makes premium out-of-home inventory, reaching 98% of the UK market,
available to advertisers within Rubicon Project’s industry leading
Orders platform this month.
Aidan Neill, CEO and co-founder of BITPOSTER, commented: “It’s no secret
that a majority of the benefits of technology in advertising are
associated with process automation, freeing up creative people to reach
their customers with timely, powerful and relevant messages in any
channel. This is precisely why Rubicon Project, the leading provider in
the automation of advertising, is an ideal partner for us as we look to
further enhance our offering. At BITPOSTER, we are focused on the
technology infrastructure for outdoor media, which is a natural
extension point for Rubicon Project’s demand. We’re really excited about
the opportunity to work together.”
Jay Stevens, International GM for Rubicon Project, commented: “Even as
the outdoor media segment of the market continues to grow, the buying
and selling process is still largely built on traditional, manual
trading processes. Rubicon Project’s mission has long been to automate
the buying and selling of advertising across all media types and today’s
announcement marks a significant milestone as we expand into the growing
multi-billion dollar out-of-home advertising market. Through the
strategic partnership, Rubicon Project’s technology will enable
advertisers to reach audiences in out-of-home environments with the same
efficiency and effectiveness they have been able to achieve online.”
About BITPOSTER
BITPOSTER is a leading UK-based advertising technology business focused
on the outdoor media market. BITPOSTER has built open, standardized and
innovative solutions that increase the processing capacity of media
buyers and sellers in the outdoor media market. By taking a
collaborative and 'open' technology approach with globally recognized
partners, BITPOSTER is empowering existing and new participants in
taking advantage of this revolution.
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally.
www.RubiconProject.com
@RubiconProject
#Automation #Excellence #CultureMatters
View source version on businesswire.com: http://www.businesswire.com/news/home/20150903006505/en/
Source: Rubicon Project
