Press Release
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers
Demand Manager puts publisher monetization teams back in control of
their programmatic business with tools that enable them to make quick,
informed decisions aimed at driving revenue. Because the solution is
built on Prebid, the global technology standard for open source header
bidding, the service is transparent, flexible and ready to connect with
more than 70 exchanges and SSPs.
While the rise of header bidding delivered higher revenues for
publishers and greater inventory access for buyers, it also injected
more complexity into the market. In 2017,
“As Prebid scaled globally, it became clear that publishers had to
expend significant time and resources adapting it to their needs, which
is unsustainable and unnecessary,” said
“Implementing Demand Manager immediately increased our revenue by double
digits,” said
“We’re very excited to leverage this new service from
Key features of Demand Manager include:
- Universal performance analytics and configuration UIs that enable publishers to monitor and optimize demand across all demand sources.
- Integration with Rubicon Project’s marketplace across all deal types ensuring seamless integration with Private and Guaranteed Deals that are increasingly central to large publishers’ monetization efforts.
- Dedicated technical and yield management expertise including implementation, configuration, hosting, and yield management support.
Demand Manager is currently available in private beta for large
publishers. To learn more about how Demand Manager fits into Rubicon
Project’s vision, please see President & CEO
About
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190509005430/en/
Source:
Charlstie Veith
Global Head of Communications
Rubicon Project
cveith@rubiconproject.com