Leading Japanese Premium Sellers and Buyers Converge for Thought
Leadership and Business Deal Discussions at Rubicon Project Customer
Event in Japan
LOS ANGELES & TOKYO--(BUSINESS WIRE)--
Rubicon Project (NYSE: RUBI), a global technology provider leading the
automation of advertising, today will bring together Japan’s leading
advertising buyers and sellers in Tokyo for the company’s second
Marketplace Summit event. Since opening in February 2014, Rubicon
Project’s Japanese office in Tokyo has successfully on-boarded more than
60 premium seller accounts, such as Nikkei Business Online, @nifty, and
ORICON STYLE, to the company’s advertising automation platform.
Japan is expected to account for $35.5 Billion in ad spend in 2015, and
is adopting advertising automation quickly, which - as a subset - is
anticipated to account for nearly one billion dollars this year (IDC[1]).
“As the third largest advertising market in the world, Japan presents a
significant growth opportunity for Rubicon Project and for the
acceleration of advertising automation,” commented Jay Stevens, General
Manager, International, Rubicon Project. “The increased efficiency that
advertising automation brings to Japanese buyers and sellers - as we’ve
experienced in other regions - will be transformative to the industry
looking for ways to better follow consumer media consumption with
efficacy of marketing investment.”
“Rubicon Project has been a significant partner to us in helping improve
the effectiveness and performance of our programmatic strategy,”
commented Hiroshi Harada, NIFTY Corporation. “Through both open auction
and private marketplace, we have found that Rubicon Project gives us
better performance than we have previously seen, allowing us to increase
our overall advertising revenue.”
Commenting on the growth in the region, Tommy Ikeda, Managing Director,
Japan, Rubicon Project, explains, “Within just a short space of time
we’ve seen growing interest across Japan by some of the most premium
sellers and buyers in advertising automation. As an early entrant into
the market, our continued focus on developing leading technology that
helps drive adoption of automation amongst the country’s most premium
buyers and sellers is having a substantive impact supporting the growth
of the overall advertising economy.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
@RubiconProject
#Automation #Excellence #CultureMatters
[1] IDC Worldwide Digital Advertising Market Model, 1Q15.
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Source: Rubicon Project
