The InMobi Exchange, Powered by Rubicon Project, Supports Today’s
Most Innovative and In-Demand Advertising Formats – at Scale
SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--
InMobi, the world’s most powerful mobile advertising platform, and Rubicon
Project (NYSE:RUBI), the global technology provider leading the
automation of advertising, are excited to announce the availability of
mobile native and video formats on the InMobi Exchange.
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The InMobi Exchange, powered by Rubicon Project now offers programmatic
buyers both native and video ad experiences across 7,800 mobile apps and
growing, bringing to market the most extensive and diverse set of
engaging mobile ad experiences, at scale. According to InMobi, native
and video ads typically deliver between two and five times the
performance of standard mobile ad units, delivering substantially higher
value than banners to both buyers and app developers.
Native ads on both desktop and mobile in the US are predicted to attract
$21 billion in advertising spend in 2018.1 Also growing
strong, mobile video ad revenue in the US is predicted to top $4.4
billion that year.2 In the global view, IDC predicts that
mobile programmatic ad revenue overall -- including ads sold via
Real-Time Bidding (RTB) -- will account for 54% of worldwide
mobile display-related ad revenue in 2018, up from 9% share in 2013.3
"We are excited about this launch from InMobi and Rubicon Project. This
will allow us to add more diversity to our native ad demand, providing
better user experience and also better monetization for us,” said
Carl-Fredrik Martensson, Sr. Business Development Manager at Sony Mobile
“Custom content is an important part of communicating with our audience.
Native ads as a delivery mechanism of that content allow us to have an
experience that is user-friendly. The next logical step is
personalization of this content while still being able to deliver at
scale,” said Oleg Korenfeld, SVP, Ad Technology & Platforms, MediaVest.
“This is why it’s exciting to see programmatic buying methods becoming
more available for native executions.”
With the industry now adopting IAB’s Open
RTB 2.3 standard for native ads and their Video Ad Serving Template
for video ads, programmatic buying of native and video inventory can now
be done efficiently. This creates opportunities for advertisers and
publishers to offer mobile ads that blend well into the user context.
Consumers too will benefit from mobile-friendly ads that are organic to,
and seamlessly integrated with, their mobile experiences.
“We’re thrilled to power the InMobi Exchange, and to bring the
unrivalled engagement of mobile native and mobile video formats to media
buyers everywhere,” said Joe Prusz, Head of Mobile, Rubicon Project.
“Leveraging our industry-leading advertising automation platform, we’re
bringing unparalleled reach, precision and scale to these high-impact
“This advances our vision for a ‘no banner’ mobile advertising world,”
said Anne Frisbie, Senior Vice President - Global Alliances &
Programmatic, InMobi. “With 40% of the InMobi Exchange now powered
by these superior native and video ad formats, and growing, we are
excited that over 20 major buying platforms have already extended their
At present, the following buying platforms support native ad formats on
the InMobi Exchange: Adelphic, Bidtellect, Bidswitch (Iponweb),
Bidstalk, Digilant, Lifestreet, Lyfe, Pocketmath, Powerlinks and
Stackadapt, each of which has completed their upgrades to OpenRTB 2.3.
For video, buyers can use the following platforms: 4INFO, Active Agent,
Adelphic, AdTheorent, Audience Science, BidTheatre, EyeReturn,
BidSwitch, NativeTouch, Pocketmath, Phunware, TapAd and theTradeDesk.
Click to view our Mobile
Buyer Survey Results Infographic and watch the video interview with
InMobi’s Anne Frisbie and Rubicon Project’s Joe Prusz. Visit the
InMobi is the world’s most powerful mobile advertising platform enabling
brands, developers, and publishers to engage mobile consumers globally.
Recognized by MIT Technology Review as one of the 50 Most Disruptive
Companies, InMobi reaches over 1 billion mobile uniques across 200
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
@RubiconProject #Automation #Excellence #CultureMatters
1 BI Intelligence: Spending
on Native Advertising, May 20, 2015
Video Advertising Report, April 21, 2015
Worldwide Digital Advertising Market Model, 1Q, 2015
View source version on businesswire.com: http://www.businesswire.com/news/home/20150602005631/en/
Source: Rubicon Project