Technology Leader Now “One of The World’s Largest Independent
Advertising Automation Solutions for Mobile”; Two-Year Focus Grows
Mobile Offering by More Than 1,300%
LOS ANGELES--(BUSINESS WIRE)--
Rubicon
Project (NYSE: RUBI), a global technology provider leading the
automation of advertising, disclosed today for the first time the
success of its two-year initiative to automate the buying and selling of
premium advertising inventory, at scale, across the mobile marketplace.
The technology leader announced that managed revenue attributable to its
mobile offering surged more than 1,300 percent between the first quarter
of 2013 and the first quarter of 2015. Mobile now accounts for more than
20 percent of the company’s total managed revenue, up from less than 3
percent just two years ago. The company expects its mobile managed
revenue to surpass $200 million for fiscal 2015.
“In less than two years, Rubicon Project has become one of the largest
independent advertising automation solutions for mobile and a clear
leader in important categories such as RTB and emerging areas such as
mobile native,” said Gregory R. Raifman, President, Rubicon Project.
“This is an incredibly exciting time to be leading the automation of
advertising and we see even greater opportunities ahead.”
“Today, Rubicon Project offers the largest independent advertising
automation solution for buying and selling premium inventory on mobile,”
commented Joe Prusz, Head of Mobile, Rubicon Project. “The
infrastructure we have built provides brands, media buyers, content
publishers and app developers what they want -- one cross-platform
solution that enables them to buy or sell any ad unit, on any platform,
on any device, anywhere.”
“Two years ago we recognized a significant opportunity existed on the
mobile distribution channel for Rubicon Project,” Prusz continued. “The
infrastructure necessary to enable mobile ads to be bought and sold
automatically – the same way they are on desktop – simply did not exist.
Over the last two years, we have been tackling that complicated endeavor
with a clear mission to scale the mobile market for automation for the
entire industry.”
Rubicon Project’s critical mass of the world’s most premium media
sellers (more than 60 percent of the comScore 100 in the US) uniquely
positioned the company to help drive the evolution to mobile at scale.
Today, more than 70 percent of US comScore 1,000 sellers who use Rubicon
Project to power the sale of desktop inventory now also use Rubicon
Project to sell mobile. Every part of its mobile solution grew, with
triple digit growth rates year-over-year across operating systems (iOS
and Android) and across inventory (mobile application and mobile web
were both up over 250 percent year-over-year).
Publishers and application developers have embraced Rubicon Project’s
approach to innovating the mobile marketplace. Inventory on more than
17,000 applications is available through the company’s mobile exchange –
a 1,900 percent increase in less than six months. In addition, the
company shared that more DSPs had already plugged into the Rubicon
Project mobile marketplace than almost all mobile-first alternatives.
“Rubicon Project provides superior visibility and a very flexible
platform for our programmatic advertising business,” commented Evan
Woock, National Sales Manager, Pinger. “In addition, Rubicon Project’s
mobile native technology will enable us to focus on integrating
advertising into all aspects of our products and create seamless
experiences for the more than 100 million consumers who use our apps.
From open market optimization to private exchanges, Rubicon Project’s
variety of monetization options keep us far ahead of the game in
automated advertising.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
@RubiconProject
#Automation #Excellence #CultureMatters
Forward-Looking Statements
This press release includes forward-looking statements, including
statements relating to Rubicon Project’s expectations regarding 2015
mobile managed revenue and opportunities for future growth.
Forward-looking statements are not guarantees of future performance;
they reflect Rubicon Project’s current views with respect to future
events and are based on assumptions and estimates and subject to known
and unknown risks, uncertainties and other factors that may cause actual
results, performance or achievements to be materially different from
expectations or results projected or implied by forward-looking
statements.
The mobile advertising market is growing and changing quickly, and
technological, market, or regulatory developments could render Rubicon
Project’s solutions less competitive. Growth depends upon Rubicon
Project’s ability to attract and retain buyers and sellers and increase
business with them. Buyers and sellers are free to direct their spending
and inventory to competing sources of inventory and demand, and large
competitors with direct mobile user relationships may provide more
compelling solutions than Rubicon Project. Most of the application
providers selling inventory through Rubicon Project’s platform utilize
SDKs and other proprietary technology of third parties through which
Rubicon Project makes its platform available to the application
providers. Termination or diminution of those relationships could result
in rapid and significant reduction of the amount of mobile inventory
available through Rubicon Project’s platform, which in turn would
adversely affect Rubicon Project’s mobile managed revenue and growth
prospects.
Many of these risks and additional factors that could cause actual
results to differ materially from those anticipated by Rubicon Project’s
forward-looking statements are discussed under the heading “Risk
Factors” and “Management Discussion and Analysis of Financial Condition
and Results of Operations” in Rubicon Project’s periodic reports filed
with the Securities and Exchange Commission, including its Quarterly
Report on Form 10-Q for the quarter ended March 31, 2015. Additional
information will also be set forth in other filings Rubicon Project
makes from time to time with the SEC, including its Quarterly Report on
Form 10-Q for the quarter ended June 30, 2015. Also, these
forward-looking statements represent estimates and assumptions only as
of the date of this press release, and Rubicon Project assumes no
obligation to update any of these forward-looking statements, or to
update the reasons actual results could differ materially from those
anticipated, to reflect circumstances or events that occur after the
statements are made. Given these uncertainties, investors should not
place undue reliance on these forward-looking statements.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150619005501/en/
Source: Rubicon Project
