Honor Awarded at The Drum’s Digital Trading Awards Conference
LONDON--(BUSINESS WIRE)--May 9, 2016--
Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces globally reaching approximately 1 billion
consumers worldwide, today announced that The Drum named Rubicon Project
the 2016 Best Overall Technology Platform for Programmatic Trading at
its 3rd annual Digital Trading Awards.
“We are truly honored to be recognized for our commitment to innovation
as the Best Overall Technology Platform for Programmatic in 2016,” said
Gregory R. Raifman, President, Rubicon Project. “This award is
particularly meaningful because Rubicon Project is, at our core, an
engineering and technology company. Our mission continues to be to
innovate great technology for publishers, application developers and
advertisers around the world.”
Rubicon Project received the award after demonstrating its rapid and
efficient capability to automate the buying and selling of advertising
across the entirety of the advertising ecosystem. Rubicon Project’s
advertising automation technology received the highest overall rankings
against more than a dozen nominees from around the world including
Google, PubMatic, RocketFuel and TubeMogul.
Rubicon Project’s global advertising marketplace was also recently
recognized by independent third-party quality rankings as the #1
marketplace for quality inventory internationally out of more than 100
companies around the world.
The technology Rubicon Project has developed enables the world’s most
respected publishers and application developers to monetize their
business while also empowering buyers to target the audiences they seek
through every major form of digital inventory, type of ad unit and
channel, reaching an audience of approximately one billion consumers
globally.
In speaking about Rubicon Project’s leading platform, Rob Bradley,
Director Ad Revenue & Data - Global, CNN, commented, “Rubicon Project
has been our number one programmatic partner. Their platform has enabled
us to reach premium buyers to leverage our unique audience at scale.
Their consistent dedication to excellence and efficiency is reflected in
the results we have achieved. I’ve rarely experienced such exceptional
customer service.”
The Drum Digital Trading Awards 2016, in association with The Trade
Desk, recognize and highlight the best examples of digital trading in
practice.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160509005423/en/
Source: Rubicon Project
For Rubicon Project:
Eric Bonach, 310-207-0272
press@rubiconproject.com
