Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder and High Frequency Cloud (HFC2) in Private Beta
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time
DSP Builder is a complete, easy-to-use development platform for rapidly creating real time bidding applications. With DSP Builder, entrepreneurs, developers and companies can create a bidder in minutes. This technology enables the creation and growth of new DSPs and bidding applications, significantly decreasing the barrier to entry for new participants in the advertising market and further accelerating the growth of the industry.
HFC2 is Rubicon Project’s second-generation high frequency cloud that is being offered to other companies and developers for the first time. This high frequency cloud-computing platform is purpose-built for applications needing hyper scale infrastructure. It is optimized for low network latency, ultra high throughput and massive complex event processing. While existing clouds are focused on infrastructure for websites, HFC2 is infrastructure for high-scale transactions.
Rubicon Project’s real time cloud computing infrastructure processes 5 trillion bid requests per month, 3.5 million peak queries per second, and 3.6 petabytes of data across 35,000 CPUs. Rubicon Project’s real time cloud consists of unique architectures, custom-engineered hardware and specially programmed silicon chips. HFC2 is the second-generation of this proven high-scale infrastructure, which has processed 100 trillion bid requests since 2012 for thousands of customers.
“At The Garage, our innovators are focused on creating the cutting edge
technologies that will drive growth for the advertising industry,
attract new entrants, and support innovators who will create new
solutions that make advertising better for buyers, sellers and
For more information on The Garage and to request an invitation to join Rubicon Project’s Private Beta for DSP Builder and HFC2 please visit garage.rubiconproject.com.
James Aldous, 626-376-5531