Partnership marks the first time Spotify’s digital audio inventory has
been made available in an automated fashion via Deal ID and private
marketplaces
LOS ANGELES--(BUSINESS WIRE)--Jul. 20, 2016--
Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces in the world, and Spotify today announced that
Rubicon Project has been selected to automate Spotify’s unique and
highly coveted audio advertising inventory, marking the first time ever
the power of automated advertising has been brought to Spotify’s digital
in-app audio via Deal ID and private marketplaces.
Spotify is available in 59 markets around the world and reaches over 70
million music fans on the Spotify Free app across more than 2 billion
individual playlists. The streaming service utilizes first-party
registration to offer a 100% authenticated audience. Brands are now able
to access Spotify's data and target listeners with 15-and 30-second
audio advertising spots based on age, gender, music genre and even
specific playlists -- all in real-time via Rubicon Project's Orders
platform. These advertising spots are available across Spotify’s
multi-channel/screen offering through sponsored play, individual and
national playlists, and podcasts.
“Today, we are extremely excited to be partnering with Rubicon Project
to make our premium inventory available in an automated fashion,
providing advertisers the ability to deliver ads in real-time to more
than 70 million registered Spotify users whether they are commuting, at
work, at the gym, at home, or wherever they regularly consume audio
content,” commented Brian Benedik, Global Head of Sales, Spotify.
“As Rubicon Project continues on our mission to automate all forms of
advertising around the world, we are extremely excited to be blazing the
automated advertising audio trail with a digital audio leader like
Spotify and to be tapped as the only destination where buyers can
purchase this premium inventory in an Automated Guaranteed fashion,”
said Harry Patz, Chief Revenue Officer, Rubicon Project. “With consumers
increasingly turning to their mobile devices to consume content,
streaming audio providers like Spotify are primed to tap into the
enormous benefits of advertising automation as buyers seek access to
audiences exactly where and when they are most receptive. We are
thrilled to partner with Spotify on this first for the entire industry.”
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160720005442/en/
Source: Rubicon Project
For Rubicon Project
Eric Bonach, 310-207-0272
press@rubiconproject.com
